Journal

Sewing a coat or jacket is much more than a simple sewing project – it’s an exciting challenge that requires patience and a good dose of perseverance. This type of garment is often more complex to make than other wardrobe items, due to the many layers, detailed finishes and thicker fabrics. But it’s well worth […]

Timeless and elegant, Bob is the iconic trench coat that will slip easily into your wardrobe. Follow our guide to help you sew this modern wardrobe essential.

He collaborated on the I AM RELAXED collection and created all the illustrations. Artist Iancu Barbărasă brings sweetness, beauty and joy to our creative lives.Firstly because he’s a talented artist, but also because we have a very special bond with him. Love: he’s Blandine’s husband. Their daughter Mira was born this summer. An amazing brother-in-law […]

By Emilie from @mggplusplusI AM Sunshine is the ultimate jeans sewing pattern. Whether you choose the tapered leg option or the slouchy balloon shape, this sewing pattern gives you all the classic details a pair of jeans should have; Italian pockets, patch pockets, rivets, a fly front, belt loops and contrast topstitching. With our free […]

Sewing a pair of jeans has never been easier with this sew along for the I AM Sunshine jeans.

I AM Sunshine is the ultimate jeans sewing pattern. Whether you choose the tapered leg option or the slouchy balloon shape, this sewing pattern gives you all the classic details a pair of jeans should have; Italian pockets, patch pockets, rivets, belt loops, contrast topstitching and of course, a zipped fly front.One of the best […]

Perfect for warm weather, denim shorts are a timeless basic for the modern wardrobe. In our sewing pattern catalogue, we don’t yet have any denim shorts. But with a simple modification to the I AM Sunshine pattern, you can turn your jeans into shorts. Whether you’re a seasoned sewer or just starting out, this guide […]

Unlocking the Mysteries of Tower Plackets: A Step-by-Step Sewing GuideAre you ready to elevate your sewing skills to new heights? Tower plackets may seem daunting at first glance, but fear not! In this comprehensive tutorial, we’ll demystify the process and guide you through every step.Tower plackets are a stylish and functional addition to shirts, providing […]

How to adjust a sewing pattern when the bust size is smaller than the hip size: A practical guideTo ensure that the garment fits properly, it’s important that the top of the garment sits correctly at the bust.Choose the size of the garment based on your bust measurement and, if necessary, make a side seam […]

I AM Hathor is THE trendy little sleeveless jacket that goes with everything. With 18 possible versions, you’ve already got plenty of choice, but we wanted to go one step further and offer you a very simple hack that even beginners can pull off.With all the beautiful reversible fabrics on the market these days, we […]

At the end of February, spring is still a long way off, but the temperatures will soon be milder. Hot during the day, cold in the morning and evening, dressing between seasons is never easy. To be ready when the time comes, take stock and sew your mid-season wardrobe now.For us, a mid-season wardrobe is […]

“Seemingly” is a poetic and philosophical exploration of our relationship with fashion and the impact of consumerism on our environment.

The I AM Rainbow sweatshirt is wardrobe essential. That’s why, in this article, we’re looking at the finishing touches for an even nicer sweater that will stay with us longer.

We’ve rounded up our top sewing patterns to help you choose your ultimate winter warmer.