Journal

Timeless and elegant, Bob is the iconic trench coat that will slip easily into your wardrobe. Follow our guide to help you sew this modern wardrobe essential.

He collaborated on the I AM RELAXED collection and created all the illustrations. Artist Iancu Barbărasă brings sweetness, beauty and joy to our creative lives. Firstly because he’s a talented artist, but also because we have a very special bond with him. Love: he’s Blandine’s husband. Their daughter Mira was born this summer. An amazing […]

Rê is the perfect sewing project to take your skills up to the next level, and our in-depth instructions will see you through every step of the way. For each part of the process, you will find written instructions and images to illustrate each technique.

By Emilie from @mggplusplus I AM Sunshine is the ultimate jeans sewing pattern. Whether you choose the tapered leg option or the slouchy balloon shape, this sewing pattern gives you all the classic details a pair of jeans should have; Italian pockets, patch pockets, rivets, a fly front, belt loops and contrast topstitching. With our […]

Sewing a pair of jeans has never been easier with this sew along for the I AM Sunshine jeans.

The I AM Rainbow sweatshirt is wardrobe essential. That’s why, in this article, we’re looking at the finishing touches for an even nicer sweater that will stay with us longer.

We’ve rounded up our top sewing patterns to help you choose your ultimate winter warmer.

As tempting as it can be to buy all the latest sewing pattern releases, it’s also important to value and make the most of the patterns we already own.

Hathor gives you 18 options to choose from to create your ultimate sleeveless vest or gilet. Perfect for all seasons, Hathor can be worn on winter walks, as a casual throw-on for summer evenings and for those in-between days. Each part of the sewing process is fully explained and illustrated with images to guide you each step of the way.

Hesat is a 4-in-1 pattern that’s as stylish as it is comfortable. Sewing Hesat is a breeze for more experienced sewists, and the loose shape means it’s also perfect for beginners.

Nout is a classic pair of sailor-style trousers. Perfect for days out, styled smartly for work, or with heels for a night out, Nout will slip into your forever-wardrobe. Nout is easy to sew and is perfect to step up your game. In this tutorial, for each step of the process, you will find written instructions accompanied by images.

Sara from the “Sewing Therapy” Youtube channel shows you all the steps to sew the I AM Hélios dress easily.

Cindy from @ledressingdecindy turned the Gaïa cami top into a dress with a V neckline in the back for a perfect front/back symmetry. Download the free add-on to sew this simple and elegant I AM Gaïa dress.

Aura is an elegant and understated A-line dress with a high-low hem. Aura can be made as a top or a simple swing dress, with an optional ruffle for a fun twist on a classic. With no fastenings, this garment is perfect for beginners and more experienced sewists alike. Below you’ll find a step by […]